Zipper & metal manufacturer
Our client manufactures zippers and needed a corporate website rebuild to support customer enquiries, product information, and follow-up workflows.
Our client manufactures zippers and metal accessories for high fashion brands. They needed a corporate website rebuild with behaviour tracking, customer enquiry tools, and marketing follow-up workflows.
Challenges
02– Unable to join regular oversea exhibitions due to uncertain global environment
– No CRM & effective instant messaging tool integrated with existing website
– A virtual platform is needed to keep clients informed of latest products
– Require to know customers behavior while browsing the website for more insights
Solutions
04Website & CMS development
– Integrate with heatmap tool that highlights website sections with most visits
– Instant messenger that allows multiple sales to response to requests with chat records
– Customized CRM to record customer’s special occasions with reminders to sales
– Email blasting tools to send out customized messages to specific groups
– Auto email to sales if any specific actions performed i.e. catalog downloaded
Outcome
06– Updated website UI to present the traditional brand more clearly
– Added e-marketing tools to support sales follow-up and customer service workflows
– Shortened response time by matching promoted products to customer needs
– Insights brought by customer actions provide deeper understanding of market demand
– Enhanced communications with customer even without physical events