Important pages are not indexed reliably
Routing, status codes, canonical tags, sitemaps, or robots directives may prevent search systems from finding the correct page.
SEO & AI Search Visibility (GEO)
Our in-house SEO and AI search team works directly with web engineers to improve how your website is crawled, indexed, interpreted, and measured. Technical SEO, website implementation, content structure, and ongoing monitoring are managed by one team.
Search and AI platforms make their own ranking and citation decisions. We improve the underlying website, information, and evidence, but cannot promise a particular placement.
Search visibility is affected by more than keywords. Technical decisions, inconsistent information, and an unclear publishing process can all make useful content harder to find.
Routing, status codes, canonical tags, sitemaps, or robots directives may prevent search systems from finding the correct page.
Service details, locations, people, and business claims may conflict across pages or language versions.
Important answers may be buried in long pages, unsupported claims, or layouts that do not make the subject and source clear.
Without agreed queries, landing pages, and tracking, teams cannot tell whether a release improved the site or introduced another issue.
Search engines and AI services both benefit from accessible pages, clear business information, credible sources, and maintained content. GEO extends established SEO work by observing how generated answers interpret, mention, or cite the website.
Platforms decide what they crawl, index, rank, cite, or recommend.
The service connects diagnosis, implementation, and monitoring so findings can become verified website changes.
Review the current website, priority services, target markets, language versions, available analytics, and a defined sample of AI search questions.
Inspect crawl paths, indexation signals, canonical rules, metadata, structured data, internal links, page performance, and sitemap coverage.
Clarify service pages, company details, specialist knowledge, FAQs, and source references so important facts stay consistent and verifiable.
Update templates, page structure, metadata, structured data, and tracking within the agreed website scope, then verify each release.
Track technical issues, search performance, and defined AI query samples with the platform, prompt, and observation date recorded.
Start with a baseline, implement the foundation, or manage the work as an ongoing website programme.
A focused review of technical SEO, existing content, connected search data, and a controlled sample of AI answers, followed by a prioritised action plan.
Implementation of agreed technical fixes, page restructuring, structured data, content updates, and measurement setup.
Ongoing technical maintenance, content support, monitored query samples, verified releases, and regular reporting within an agreed scope.
Each phase leaves an auditable record of what was reviewed, changed, and observed.
Agree priority services, markets, languages, website systems, conversion actions, and content approvers.
Review crawl and indexation signals, search data, existing content, and a recorded sample of relevant AI answers.
Apply agreed fixes, publish or restructure content, add appropriate structured data, and check routes, metadata, and tracking.
Review changes over time, repeat the defined query samples, and prioritise the next technical or content work.
Reporting separates changes we control from behaviour observed on external platforms.
FAQ
Generative Engine Optimization is an industry term for improving how content can be discovered, understood, and referenced in AI-assisted search. It does not give a business control over AI answers.
No. AI search visibility builds on the same fundamentals as SEO: accessible pages, indexable content, clear information, reliable sources, and consistent business details.
No. Search and AI platforms decide what they crawl, index, rank, cite, or recommend. We agree measurable technical, visibility, traffic, and enquiry objectives instead.
The scope can include Google Search and its AI features, Bing and Copilot, ChatGPT Search, and other agreed services where access and useful evidence are available. We do not promise coverage of every AI platform.
We use available search-platform data, crawl and index checks, referral analytics, confirmed conversion events, published-change records, and documented prompt samples. Prompt sampling is an observation method, not an AI ranking report.
Yes. We can first review the current site, content, language versions, analytics, and technical constraints, then prioritise changes that can be implemented and verified.
We establish a baseline before setting a review rhythm. Timing depends on crawl and index conditions, competition, content approvals, implementation scope, and how each platform processes changes.
Start with the services, markets, and questions that matter to your buyers. We will review the current website, agree what can be measured, and propose a practical first phase.
Discuss Your Search Visibility