Zipper & metal manufacturer for global high fashion

Our client is a manufacturer of zippers & metal accessories for high fashion industry. They need to revamp their website to continue delivering best-in-class services to corporate customers through implementing e-marketing automations.

• Unable to join regular oversea exhibitions due to uncertain global environment

• No CRM & effective instant messaging tool integrated with existing website

• A virtual platform is needed to keep clients informed of latest products

• Require to know customers behavior while browsing the website for more insights

Website & CMS development

• Integrate with heatmap tool that highlights website sections with most visits

• Instant messenger that allows multiple sales to response to requests with chat records

• Customized CRM to record customer’s special occasions with reminders to sales

• Email blasting tools to send out customized messages to specific groups

• Auto email to sales if any specific actions performed i.e. catalog downloaded

• Modernized website UI that enhanced corporate image of the traditional brand

• Implemented e-marketing tools streamlined sales & customer service operation flow

• Shortened response time with products promoted that best fit customers’ needs

• Insights brought by customer actions provide deeper understanding of market demand

• Enhanced communications with customer even without physical events