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Technical navigator — B2B website design

A B2B technology website concept for service pathways, system dependencies and ownership, using deep navy panels, compact labels and cyan links.

Design concepts, not client projects. Screens are static mockups; names and data are illustrative.

Technical navigator — B2B website design

Design concept

Technical navigator — B2B website design: B2B website · Deep navy, compact type and structured service maps
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B2B website · Deep navy, compact type and structured service maps

The design brief

A structured direction for mapping dependencies before a project discussion.

Designed for
Operations managers and technology stakeholders assessing a software or integration provider.
Constraints to consider
Compact modules must show dependencies and ownership without turning the page into a live operations tool. The maps are illustrative and do not query systems or calculate scope.

The proposed journey

  1. 01

    Service pathways

    Modular pathways help buyers enter through a recognisable operational need.

  2. 02

    Dependency map

    Scope is explained through systems, owners and the records that need to move.

  3. 03

    Discuss the system

    The selected pathway carries useful context into the enquiry.

Why these design choices?

Design decision 1

The active route keeps the selected operational problem visible while scope is being explored.

Design decision 2

Cyan lines describe relationships between systems; they do not imply live data or product functionality.

A closer look at the visual system

Proposed design specimens. These are static examples, not working controls or a production specification.

Colour roles

  • Navigator field

    #0B1E33

  • Working surface

    #0D1A2A

  • Active connection

    #31CDCF

Typography & spacing

Clear information. A considered next step.

Use a crisp sans-serif with tabular figures and compact labels; reserve larger type for the buyer’s operational goal.

Use a persistent context rail and compact modules, with a clear gap between decision-making areas.

Beyond the ideal state

Scope not yet defined

Not sure which service fits? Describe your current systems and the change you need.

Enquiry ready

Your project outline is ready to review. Check the contact details before sending.

Missing project context

Add a short description of the system or workflow you want to discuss.

Why use a compact dependency map?

It lets a project team discuss systems, owners and records in one view. The compact layout brings more dependencies together, but needs clear labels for readers unfamiliar with the systems.