Websites · Design concept
B2B technology website
A B2B technology website concept exploring service discovery, integration scope and a project enquiry, with proposed information hierarchy and form states.
Design concepts, not client projects. Screens are static mockups; names and data are illustrative.
The design brief
Help a business buyer move from a broad service category to a concrete conversation about their systems. The concept gives integration work its own explanation before introducing an enquiry.
- Designed for
- Operations managers and technology stakeholders assessing a software or integration provider.
- Constraints to consider
- A service page must distinguish an approach from delivered work. The company and service examples are fictional; no customer results, certifications or delivery commitments are implied.
The proposed journey
- 01
Find a relevant service
The overview groups the technology offering into service entry points.
- 02
Understand integration work
A dedicated detail screen gives the integration service more context than its overview card.
- 03
Outline the project
An enquiry screen provides a place to describe system needs. The static concept sends no enquiry.
Why these design choices?
Organise around a buyer’s task
Service names should help a visitor recognise their problem. Technical tools can sit within that explanation rather than becoming the main navigation.
Ask for useful context
A proposed enquiry should capture current systems and the intended change. Detailed credentials and sensitive system information do not belong in an initial public form.
A closer look at the visual system
Proposed design specimens. These are static examples, not working controls or a production specification.
Colour roles
Service canvas
#F7F8F5
Structure & text
#152D49
Service links
#147D96
Typography & spacing
Clear information. A considered next step.
Use a sans-serif family with clear section headings and short paragraphs. Keep diagrams and technical labels readable without relying on oversized promotional headings.
Separate service groups clearly. Place related scope notes together, with space between explanatory content and the enquiry action.
Beyond the ideal state
Scope not yet defined
Not sure which service fits? Describe your current systems and the change you need.
Enquiry ready
Your project outline is ready to review. Check the contact details before sending.
Missing project context
Add a short description of the system or workflow you want to discuss.
Why give system integration a dedicated service detail?
An overview can name a service but has little room to explain its boundaries. A detail page can describe the systems involved, ownership questions and discovery steps. Actual capabilities and proof must come from the provider’s verified records.
