Websites · Design concept
Museum exhibition website
A museum website concept connecting exhibition discovery, an artwork story and visit planning, with proposed editorial typography and visitor states.
Design concepts, not client projects. Screens are static mockups; names and data are illustrative.
The design brief
Create space to discover an exhibition and read about an artwork, while leaving a direct route to practical visit planning.
- Designed for
- People exploring an exhibition online and deciding how to plan a museum visit.
- Constraints to consider
- The museum, artworks and exhibition information are fictional. Production would require verified curatorial text, image rights and current visitor information; this concept does not issue admission.
The proposed journey
- 01
Discover an exhibition
The overview introduces the exhibition through an editorial composition.
- 02
Read an artwork story
A dedicated story screen gives an artwork room for interpretation and imagery.
- 03
Plan a visit
The visit planner provides a practical next step after browsing the exhibition.
Why these design choices?
Keep interpretation readable
Art imagery can lead without forcing explanatory text into a small caption. Longer stories need comfortable line lengths.
Separate planning from browsing
Opening information and access details should have a direct route. Visitors should not need to finish an artwork story to find them.
A closer look at the visual system
Proposed design specimens. These are static examples, not working controls or a production specification.
Colour roles
Exhibition identity
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Reading surface
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Stories & labels
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Typography & spacing
Clear information. A considered next step.
Use serif headings for the exhibition and plain text for visitor instructions. Label sizes should remain useful when artwork imagery occupies most of the screen.
Give artwork and interpretation separate breathing room. Keep practical visit details more closely grouped than the editorial story.
Beyond the ideal state
No date selected
Choose a date to review the proposed visit details.
Visit plan ready
Your visit plan is ready to review. Admission has not been booked.
Date unavailable
This date is unavailable. Choose another day to continue planning.
Why give visit planning its own route?
Some visitors arrive to read; others need practical information quickly. A direct planning route supports both intentions without shortening the exhibition story. Real opening hours and accessibility details must be kept current.
