After setting target keywords and writing good website content, website design optimization is another important factor in improving SEO. What should you pay attention to when designing a website? This article explains the key points.
Use Simple and Meaningful URL Names
URL stands for Uniform Resource Locator. It is the web address that identifies a specific page. A clear and meaningful URL helps users understand the topic of a page before they even open it.
For example, if two pages contain the same content, which URL would you be more likely to click?
https://techn.../l5h6d3g1s23
https://techn.../mobile-app-development/
The answer is clear. technine’s mobile app development page uses “mobile-app-development” in the URL, so users can understand the page content before entering. It also makes the site structure more consistent and visually tidy.
Descriptive URLs can include keywords, improving topical relevance and helping search ranking. Avoid spaces between words where possible. Separators make URLs easier to read. Google recommends using hyphens, such as “mobile-app-development”, because search engines read mobile, app and development as separate words. If underscores are used, “mobile_app_development” may be treated as one term.
Design for Mobile Devices
As smartphones have become common, more Google searches now happen on mobile devices. Mobile-friendly design has therefore become an important ranking factor. Smartphones and tablets have different screen sizes, so mobile-friendly websites need responsive layouts that adapt automatically to different devices.
A responsive design ensures users can read text easily and tap buttons accurately. It is not only important for Google ranking. A mobile page that is easy to view and use also improves user experience, encourages visitors to stay longer, browse more pages and complete purchases. Better conversion can also support stronger search performance.
Use Image Alt Text Properly
Adding images can make a page more attractive, but images can also support SEO. Image ALT text adds a written description to an image.
ALT text has several common uses. First, when an image cannot load correctly, the ALT description can replace it and help users understand the content. Second, ALT text helps search engines understand the image, increasing the chance that the page image appears in image search results for relevant keywords. Third, image descriptions help visually impaired users understand image content, improving accessibility and user experience for different groups.
Translation supported by AI.
Putting this into practice
Review indexation, content intent and measurement using your own search performance data.