We mentioned earlier that Google’s SEO algorithms and systems are updated continuously. Sometimes Google updates are so small that they are difficult to notice. So how can you accurately improve a website’s SEO?
It is understood that more than 200 factors may affect SEO search rankings. If you want to improve rankings efficiently, you need to identify the more important factors and apply targeted optimization strategies. technine has summarized several key factors that can influence website ranking.
Factor 1: Webpage Content Quality
In the past, the market focused heavily on keyword stuffing. Over time, this approach has become ineffective. As technology has advanced, Google now has mature machine learning and semantic analysis capabilities, so search engines can better judge the value of content.
Good SEO content should combine appropriate keywords, rich information, and natural writing. Choosing keywords can be difficult, so we recommend analyzing competitor pages to obtain more accurate data.
Factor 2: Backlinks
Backlinks may be unfamiliar to many people. Simply put, they act like recommendations for a website. The more backlinks a website has, the more likely search engines are to view it as credible, which may help rankings rise.
However, backlink quality matters. If the backlink source is considered untrustworthy by Google, it may negatively affect SEO. The freshness and traffic of backlinks may also influence ranking. This is one of the most powerful methods in search engine optimization.
Factor 3: Core Web Vitals
Does user behaviour on a website affect SEO indicators? Yes. To evaluate search engine optimization more comprehensively, Google introduced Core Web Vitals, which focus on user experience.
The main indicators include Largest Contentful Paint, First Input Delay or Total Blocking Time, and Cumulative Layout Shift. In simple terms, these measure loading speed, interactivity, and layout stability. These indicators help Google assess a user’s first impression of a website.
To improve loading speed, Google recommends reducing render-blocking JavaScript and CSS, accelerating resource loading, and shortening server response time. To improve interactivity, Google recommends splitting code and using less JavaScript. These are effective SEO methods.
Factor 4: HTML Tags
HTML tags help search engines understand the general content of a website. Setting HTML tags properly allows search engines to identify the most important parts of the page.
The best practice is to use keywords in HTML tags. This helps search engines judge which keywords are most relevant to the website content, improving the chance of ranking for those keywords.
Titles and meta description tags should also be treated as part of content marketing. They should not be handled casually because they appear in search results and are seen by users.
When uploading images, pay attention to alt text. Image alt text describes image content to search engines and allows images to appear in image search results. Keywords can also be used naturally in alt text to increase the overall value of website content and support SEO.
We will share more key factors in the next article. If you want to improve your website SEO effectively, stay tuned for our next SEO article.
Translation supported by AI.