Taxi management company
This case study explains Taxi Management Company Case Study, outlining the business context, key technology choices, and practical value for digital transformation teams.
Our client is a traditional taxi management company with a network of taxi owners & drivers. They need mobile apps for passengers & drivers to capture more businesses & facilitate re-assign of orders to nearby drivers.
Challenges
01Competitive environment makes developing apps an urge to boost businesses
Experienced drivers might find new technologies hard to use
Promoting a new local hailing app might be difficult compare with global giant
Solutions
02Passenger app
Simple UI for locals to hail a taxi nearby with location map embedded
Options available with remarks i.e. preferred tunnel, no. of pax, with pets or luggages etc.
Instant communication with drivers through app
Driver app
Enlarged fonts & voice notification of new orders to drivers
Accept or re-assign orders to nearby taxis
Allow upload of license images for easy application to use the app
Admin panel
Review uploaded licenses with approval feature
Manage drivers database with order takings & re-assigning records
Manage tokens for drivers to take orders
Promotional website
One-page website for SEO to ensure app is searchable via Google
Simple & clean UI for one-click download from App Store or Google Play
Outcome
03Increase exposures on digital platforms that drive more businesses
User-friendly UX/UI for both passengers & drivers that encourages adoptions
Streamlined & automate orders re-assign steps increase capacity to take more orders
Attract new drivers to join the company with tokens & reward programs
