Taxi management company
A traditional taxi management company needed passenger and driver apps to handle more local taxi bookings.
Our client is a traditional taxi management company with a network of taxi owners and drivers. They needed passenger and driver apps to receive more bookings and reassign jobs to nearby drivers.
Challenges
02– Ride-hailing competition made mobile booking a practical operating need
– Experienced drivers might find new technologies hard to use
– Promoting a new local hailing app is harder when global platforms already have user attention
Solutions
04Passenger app
– Simple UI for locals to hail a taxi nearby with location map embedded
– Options available with remarks i.e. preferred tunnel, no. of pax, with pets or luggages etc.
– Instant communication with drivers through app
Driver app
– Enlarged fonts & voice notification of new orders to drivers
– Accept or re-assign orders to nearby taxis
– Allow upload of license images for easy application to use the app
Admin panel
– Review uploaded licenses with approval feature
– Manage drivers database with order takings & re-assigning records
– Manage tokens for drivers to take orders
Promotional website
– One-page website for SEO to ensure app is searchable via Google
– Simple & clean UI for one-click download from App Store or Google Play
Outcome
09– Increase online visibility for the local hailing service and bring in more booking enquiries
– Clear UX/UI for passengers and drivers to reduce the learning curve
– Automate order reassignment so nearby drivers can take jobs faster
– Attract new drivers to join the company with tokens & reward programs