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Taxi management company
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Taxi management company

Passenger & driver mobile apps for local taxi hailing

Project summary

Taxi management company

This case study explains Taxi Management Company Case Study, outlining the business context, key technology choices, and practical value for digital transformation teams.

Project summary

Taxi management company

This case study explains Taxi Management Company Case Study, outlining the business context, key technology choices, and practical value for digital transformation teams.

Our client is a traditional taxi management company with a network of taxi owners & drivers. They need mobile apps for passengers & drivers to capture more businesses & facilitate re-assign of orders to nearby drivers.

Challenges

01
  • Competitive environment makes developing apps an urge to boost businesses

  • Experienced drivers might find new technologies hard to use

  • Promoting a new local hailing app might be difficult compare with global giant

Solutions

02

Passenger app

  • Simple UI for locals to hail a taxi nearby with location map embedded

  • Options available with remarks i.e. preferred tunnel, no. of pax, with pets or luggages etc.

  • Instant communication with drivers through app

Driver app

  • Enlarged fonts & voice notification of new orders to drivers

  • Accept or re-assign orders to nearby taxis

  • Allow upload of license images for easy application to use the app

Admin panel

  • Review uploaded licenses with approval feature

  • Manage drivers database with order takings & re-assigning records

  • Manage tokens for drivers to take orders

Promotional website

  • One-page website for SEO to ensure app is searchable via Google

  • Simple & clean UI for one-click download from App Store or Google Play

Outcome

03
  • Increase exposures on digital platforms that drive more businesses

  • User-friendly UX/UI for both passengers & drivers that encourages adoptions

  • Streamlined & automate orders re-assign steps increase capacity to take more orders

  • Attract new drivers to join the company with tokens & reward programs

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