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Oversea Property Management Company
All use cases

Oversea property management company

Corporate website integrated with Salesforce for property catalog display

Project summary

Oversea Property Management Company

This case study explains Oversea Property Management Company Case Study, outlining the business context, key technology choices, and practical value for digital transformation.

Project summary

Oversea Property Management Company

This case study explains Oversea Property Management Company Case Study, outlining the business context, key technology choices, and practical value for digital transformation.

Our client is an overseas property investment & management company. They use a CRM to store their property profiles & client database. They need a new website to be integrated with the CRM to display the property details by categories for easy browsing.

Challenges

01
  • Integrate with existing CRM systems & linked with database

  • Display properties details by categories on new website with data fit into place

  • Prolonged lead time to assign leads to sales with increasing amount of enquiries

  • Require sharp design & simplified user flow to capture opportunities

Solutions

02

Customized website

  • Categorized property profiles with filters & drop-down list for easy search

  • Auto display property details imported into CRM on preset website sections

  • Property listing feature with internal approval flow before publish

  • Embedded list of videos posted on YouTube for different sections

Content management system

  • Integrate new website with existing SalesForce CRM

  • Enable auto display of property details on specific webpage & section

  • Allow adding of YouTube URL to display videos simply without extra loading

  • Assign new enquiries to sales person for follow-up in short time via SalesForce

Outcome

03
  • Save time & manpower to update website with increasing new property details

  • Simple user flow that enhanced user experience on searching suitable properties

  • Increase website traffic & deal close rate with simplified UI & categorized content

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