Oversea Property Management Company
This case study explains Oversea Property Management Company Case Study, outlining the business context, key technology choices, and practical value for digital transformation.
Our client is an overseas property investment & management company. They use a CRM to store their property profiles & client database. They need a new website to be integrated with the CRM to display the property details by categories for easy browsing.
Challenges
01Integrate with existing CRM systems & linked with database
Display properties details by categories on new website with data fit into place
Prolonged lead time to assign leads to sales with increasing amount of enquiries
Require sharp design & simplified user flow to capture opportunities
Solutions
02Customized website
Categorized property profiles with filters & drop-down list for easy search
Auto display property details imported into CRM on preset website sections
Property listing feature with internal approval flow before publish
Embedded list of videos posted on YouTube for different sections
Content management system
Integrate new website with existing SalesForce CRM
Enable auto display of property details on specific webpage & section
Allow adding of YouTube URL to display videos simply without extra loading
Assign new enquiries to sales person for follow-up in short time via SalesForce
Outcome
03Save time & manpower to update website with increasing new property details
Simple user flow that enhanced user experience on searching suitable properties
Increase website traffic & deal close rate with simplified UI & categorized content
