Global leading innovator in online gaming
This case study explains 3022 Case Study, outlining the business context, key technology choices, and practical value for digital transformation teams.
Established since 1999, our client is a global leading innovator & creative force in online gaming. They want to transform one of their popular games into a metaverse with blockchain, crypto & NFT elements to retain Gen Y fans & gain Gen Z new players to continue the legend.
Challenges
01Revamp the game with web 3.0 elements to retain fans & increase new players
Renovate their existing website to enter their metaverse with NFT marketplace
Unfamiliar with blockchain implementation & no blockchain experts in their team
Rekindle the popularity & brand of the world-famous online game
Solutions
02Blockchain solution advisory
Metaverse tokenomics
Metaverse game design – define on-chain/ off-chain elements
Blockchain integration & platform development
Construct blockchain elements of metaverse
Develop smart contracts
Blockchain integration – Ethereum
Wallet integration – MetaMask & Trust Wallet
Game coins tokenization
NFTs development & integration
Off-chain marketplace
System & network infrastructure design & setup
Website with off-chain NFT marketplace
Introduction of the metaverse with guidelines on playing & transactions
Game NFTs gallery – characters, tools & accessories
Shortcut to social media & other marketplace – Magic Eden, Solanart & Solesea
Litepaper with development roadmap & tokenomics
Website admin panel – CMS
Manage static content displayed on the website – text, images & videos etc.
Manage NFT marketplace website interface & gallery
Outcome
03Transformed the game with web 3.0 elements that catch up with the worldwide trend
Extended target audience – not only teenagers but also NFT enthusiasts & crypto players
Tokenized game points that allow swapping & use in other games/ marketplace
Adopted game-fi & play-to-earn model that keep the community runs in long term
Streamlined NFT trading process with off-chain & on-chain elements well defined
NFT craze rekindled the popularity of the game as well as the brand
