Hong Kong financial services company

Our client is a traditional financial services company. They see using mobile app to acquire more new users through internet as a new way out to grow business during the pandemic. Hence they adopt a membership app with market news & exchange rate to keep close contact with existing or new users.

• No interactive or online channel to acquire new clients

• No membership system to maintain loyalty & stickiness

• Business mainly rely on existing customer or walk-in through physical

• All financial services are moving online – need to follow the trend

Customized membership app

• Informative app with financial market news, articles & latest exchange rate

• Allow search of keywords for articles of hot topics

• Allow leaving comments, likes & save articles to member’s own collections

• Allow follow other members & see own fan numbers to create community

Admin panel

• Integrated with API which can auto display latest news & article on app

• Integrated with API which can auto display latest stock market info by currencies

• Allow pinning selected article on top of sections & set article publish time

• Enable setting of ads to be displayed among articles

• View of comments to get insight from public conversations

• Increased online exposure & new member database for further promotion

• Increased extra income through placing ads in the app

• Minimized manpower to manage app content with auto article feeds by API

• Flexibility in selecting articles to publish with preset ad pop-up frequency