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Local Currency Exchange Shop
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Currency exchange shop in Hong Kong

Membership app with rewards points & redemption feature

Project summary

Local Currency Exchange Shop

This case study explains Hong Kong Technology, outlining the business context, key technology choices, and practical value for digital transformation teams.

Project summary

Local Currency Exchange Shop

This case study explains Hong Kong Technology, outlining the business context, key technology choices, and practical value for digital transformation teams.

Our client is a local currency exchange company which is expanding their business to virtual world. They want to adopt membership & loyalty programs to boost their sales revenue. With Gen Z as their target audience, they want to make an interesting app with interactive features.

Challenges

01
  • In an urge to launch a mobile app to capture online businesses

  • High competition – most financial firms are launching apps to capture online market

  • Require interesting features & outstanding UI to increase usage rate & stickiness

Solutions

02

Membership app

  • Member QR code – collect stamps or redeem gifts at shops by scanning QR code

  • Stamp card UI – a virtual card to collect stamps for gifts redemption

  • Earn reward points by finishing tasks or having more transactions

  • Promotion item list for members & non-members

  • Gift lists by categories for selection & reservation for onsite redemption

  • Exclusive for VIP – “Make a wish” feature to fulfill any requests submitted by VIP

  • Test your luck today – display how lucky you are with horoscope info

  • Shop list with staff’s avatar & their service power index

Staff scanner app

  • Allow scanning member QR code to add stamps to member’s virtual stamp card

  • Allow scanning member QR code to deduct stamp or reward points for gifts redemption

Admin panel

  • Member &reward points management – membership levels set with different rewards

  • Redemption & promotion list management – allow updates with new contents & images

  • Allow adding/ deducting stamps or reward points with permissions

  • Manage shop list with map & respective staff avatar & profile

  • Integrated with Horoscope API for auto display of today’s luck index

  • View general enquiries & VIP wishlist for follow-up actions

Outcome

03
  • Increased member database & acquired new users online

  • Enhanced brand image – turning a traditional currency exchange to cyber financial firm

  • Drove members from online to offline – from using the app to visit their physical shops

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