Local Currency Exchange Shop
This case study explains Hong Kong Technology, outlining the business context, key technology choices, and practical value for digital transformation teams.
Our client is a local currency exchange company which is expanding their business to virtual world. They want to adopt membership & loyalty programs to boost their sales revenue. With Gen Z as their target audience, they want to make an interesting app with interactive features.
Challenges
01In an urge to launch a mobile app to capture online businesses
High competition – most financial firms are launching apps to capture online market
Require interesting features & outstanding UI to increase usage rate & stickiness
Solutions
02Membership app
Member QR code – collect stamps or redeem gifts at shops by scanning QR code
Stamp card UI – a virtual card to collect stamps for gifts redemption
Earn reward points by finishing tasks or having more transactions
Promotion item list for members & non-members
Gift lists by categories for selection & reservation for onsite redemption
Exclusive for VIP – “Make a wish” feature to fulfill any requests submitted by VIP
Test your luck today – display how lucky you are with horoscope info
Shop list with staff’s avatar & their service power index
Staff scanner app
Allow scanning member QR code to add stamps to member’s virtual stamp card
Allow scanning member QR code to deduct stamp or reward points for gifts redemption
Admin panel
Member &reward points management – membership levels set with different rewards
Redemption & promotion list management – allow updates with new contents & images
Allow adding/ deducting stamps or reward points with permissions
Manage shop list with map & respective staff avatar & profile
Integrated with Horoscope API for auto display of today’s luck index
View general enquiries & VIP wishlist for follow-up actions
Outcome
03Increased member database & acquired new users online
Enhanced brand image – turning a traditional currency exchange to cyber financial firm
Drove members from online to offline – from using the app to visit their physical shops
