In the previous article, we introduced four key factors that affect SEO: content quality, backlinks, Core Web Vitals, and HTML tags. In this article, we continue with four more important search engine optimization factors. If you want to learn more SEO techniques, keep reading.
Factor 5: User Behaviour
As mentioned in the previous article, user behaviour can affect website SEO. Examples include click-through rate, bounce rate, and average session duration. To some extent, user behaviour has a strong positive relationship with content quality.
When the title and meta description are more interesting, the click-through rate is usually higher. This also suggests that users are more willing to spend time on the website. You can use Google Analytics or Google Search Console to view user behaviour data.
User behaviour data can help identify whether content meets visitor needs. Improving these analytics metrics alone does not guarantee higher search rankings.
Factor 6: Structured Data
People often say structured data can improve SEO, but how does it actually help? Structured data helps search engines understand website content, such as product functions, company address, and website ratings. These rich details allow webpages to show more useful information in search results.
Relevant, accurate structured data can make a page eligible for supported rich results. Google does not guarantee that these will appear, and adding more markup does not guarantee a ranking improvement.
Factor 7: Mobile Optimization
How do you know whether your website is suitable for mobile browsing? Google retired the Mobile-Friendly Test and Search Console’s Mobile Usability report in December 2023. Use tools such as Lighthouse alongside checks on real mobile devices to review the browsing experience.
Mobile optimization should not be ignored. Around half of web traffic now comes from mobile networks, and Google has included mobile-first indexing in its SEO algorithm. Improving mobile optimization can increase the chance of better rankings and support SEO performance.
Factor 8: Google My Business
Have you ever searched for a store name on Google? The top result often shows the store’s phone number, address, opening hours, and other information. This is Google My Business, a free tool that allows businesses to appear prominently in search results.
When users search for a business name, Google My Business may show basic background or contact information. Users can also leave ratings, which increases credibility, improves reputation, and supports SEO.
Across these two articles, we have covered eight key factors that affect website ranking. When doing content marketing, pay attention to these areas. Google updates its SEO algorithms over time, so ranking requirements will continue to change. Following algorithm developments closely is necessary for improving SEO effectively.
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Putting this into practice
Review indexation, content intent, website implementation and measurement using your own search performance data.