In “Why SMEs Need to Develop a Mobile App (Part 2),” we explained how mobile apps can help SMEs increase business revenue. We also mentioned several hidden benefits of app development. In this article, we look at those benefits in more detail.
1. Retargeting
As an SME merchant, have you ever measured how many orders on your website are left unfinished? How much potential profit is tied to those abandoned orders? For SMEs, these opportunities can add up and become a meaningful source of additional revenue.
A mobile app can help encourage users to complete actions they previously left unfinished. For example, the system can analyze customer behaviour and remind users to complete an abandoned order. It can also use location services to invite customers to visit your store when they are nearby.
By considering a customer’s search and purchase history inside your app, you can also notify them about discounts and offers related to products they are interested in. This helps you understand each customer better and deliver more personalized marketing.
2. More Accurate Customer Targeting
Think about your own habits. You might accidentally open a website that does not interest you, but would you deliberately download a mobile app you do not need? Probably not.
Users who choose to download a mobile app are often potential customers because the app offers higher convenience. For these users, SME app development can increase engagement and trust. It also gives SMEs more accurate customer data, making it easier to analyze the behaviour of their core customer groups.
3. More Valuable Data Analytics
When customers use a mobile app, SME merchants can collect more valuable information for data analysis. For example, you can understand which products sell best, how much time customers spend in your app, and which functions they use most often.
With these insights, you can better understand customer needs, review business performance, make improvements, and increase profitability.
4. Better User Experience
Between a website and a mobile app, which experience do you usually prefer? Under similar conditions, a mobile app often runs faster than a website because it does not need to load as many resources from the network each time.
When users download an app, part of the resources are stored on the phone. The app only needs to retrieve the latest required data from the internet, so execution speed is usually better than a website that must download resources first.
Some people argue that a responsive website removes the need for a mobile app. However, the performance and experience provided by a mobile app cannot be fully replaced. Even when the network is unstable, many mobile apps can continue operating smoothly. This improved user experience is an important way for SMEs to capture business opportunities.
5. Improved Customer Loyalty
Customer loyalty means reducing customer loss and building long-term relationships. For SMEs, this is an important business strategy.
A mobile app is an effective channel for maintaining that relationship. Push notifications can deliver tailored messages to customers regularly, helping them feel that the merchant understands and values them. This can increase the chance of repeat visits.
Mobile apps also help maintain interaction between users and SME merchants. Points, rewards, seasonal offers, and special gifts inside the app can all strengthen customer loyalty.
After reading all three parts of this series, you should have a clearer understanding of why SMEs need mobile app development. It is not only about short-term revenue. It is also about long-term growth and staying ahead of competitors. If you still have questions about mobile app development, feel free to contact technine.
Translation supported by AI.