Under the trend of digital transformation, many SMEs are willing to invest in transforming their businesses. Building websites and developing mobile apps have become stepping stones for many companies. Digital transformation can involve costs of different sizes, so many SMEs still feel uncertain about whether they should develop a mobile app for their business.
Today, technine explains several reasons why SMEs should consider mobile app development.
1. Living in a Smartphone-First Era
Today, wherever you go, you will see people looking down at their phones. This is common around the world. Statistics show that adults spend around three and a half hours a day on mobile apps, and about 60% of the world’s population owns a smartphone. This is an active market.
Using smartphones is now part of everyday life. If users spend some of that time in your mobile app, it is a reasonable and valuable opportunity for your business.
2. Making Use of Native Smartphone Features
Smartphones come with many built-in functions, such as cameras, GPS positioning, and electronic wallets. These are known as native features. When users download an app, they are often asked whether the app can access these native features.
These native features can significantly improve app convenience and make the experience more user friendly.
For example, in an education app, students may need to take photos of their work for instructors to review. The instructor can then grade the work and provide comments. This uses the camera as a native feature, allowing students to take and upload photos directly inside the app without leaving it.
Another example is a restaurant discovery app. The app can use GPS positioning to detect the user’s current location, then recommend nearby restaurants with good reviews. Users do not need to manually enter their address.
3. Optimizing Business Workflows
Many SMEs think mobile app development only benefits B2C companies. This is a misunderstanding. For B2B SMEs, mobile apps can also reduce costs and improve work efficiency.
For example, a mobile app designed for team interaction can monitor and manage workflows, exchange documents and data, and report certain statistics. Work is no longer limited by time or location, and urgent matters can be handled online more conveniently.
Most importantly, mobile apps make communication easier and optimize the overall workflow, which supports SME business development.
In the next article, we will introduce how mobile apps can help SMEs increase revenue. Still unsure whether your business should develop an app? Be sure to follow the next article.
Translation supported by AI.