SEO, or Search Engine Optimization, uses search engine algorithms to adjust website content and settings so a site can rank higher on search result pages. When customers search for product or service keywords, they can then find the website more quickly. Any business using a website to grow should pay attention to SEO so potential customers can find its pages more easily. SEO has three major priorities, and this article introduces the first step: keyword optimization.
1. Choose the right target keywords
Customers use keywords to find the products they need, so your website should select keywords that potential customers are likely to search for. Start by asking: who is your target audience? What products or services are they looking for? What is the company’s positioning? These questions help you infer the words customers may use and also express the company’s image.
There are also many keyword analysis tools on the market that provide search volume, search trends, and other data to help you choose suitable keywords. If you still cannot decide after using those tools, analyze competitors’ keywords and refer to similar high-ranking search results on the first page.
2. Use keywords in page titles and meta descriptions
The page title, or Meta Title, and the description tag, or Meta Description, are the first elements customers see after searching. They are like the signboard of a physical shop and are important for attracting clicks. Every page should have a page title and description tag related to the relevant keyword. For example, technine is a Hong Kong app development company, and one keyword often searched by its target customers is “app development company”; using that keyword in the title and description helps the company’s page appear on the first search results page.
More importantly, keywords must be relevant to the page content. In the example above, when customers click the result, they arrive at a page introducing mobile app development. If you add unrelated keywords merely to increase clicks, customers may leave quickly after landing on the page, and the overall page performance will decline.
We hope this article helps you choose and use suitable target keywords. When optimizing keywords, avoid overusing them. Ideally, each page topic should focus on one primary keyword. Keyword optimization also involves many further details, which we can discuss in future articles. Two more major SEO priorities are coming next, so stay tuned.
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