Our client is an overseas property investment & management company. They use a CRM to store their property profiles & client database. They need a new website to be integrated with the CRM to display the property details by categories for easy browsing.
Challenges
– Integrate with existing CRM systems & linked with database
– Display properties details by categories on new website with data fit into place
– Prolonged lead time to assign leads to sales with increasing amount of enquiries
– Require sharp design & simplified user flow to capture opportunities
Solutions
Customized website
– Categorized property profiles with filters & drop-down list for easy search
– Auto display property details imported into CRM on preset website sections
– Property listing feature with internal approval flow before publish
– Embedded list of videos posted on YouTube for different sections
Content management system
– Integrate new website with existing SalesForce CRM
– Enable auto display of property details on specific webpage & section
– Allow adding of YouTube URL to display videos simply without extra loading
– Assign new enquiries to sales person for follow-up in short time via SalesForce
Outcome
– Save time & manpower to update website with increasing new property details
– Simple user flow that enhanced user experience on searching suitable properties
– Increase website traffic & deal close rate with simplified UI & categorized content
