After reading the previous article, do you have a clearer direction for eShop design? If it still feels unclear, do not worry. We will continue introducing the elements that UX design companies usually include when designing online stores, and we strongly recommend reading on.
4. Product filters
Product filters are essential for online stores. When an eShop offers a certain number of products, users can use filters to narrow product categories and find what they want in the most convenient way. This improves the shopping experience and also helps naturally increase purchase rates.
5. One-page checkout
If you have shopped online, you may have experienced a multi-step checkout process: first log in or register, then enter billing address, shipping address, delivery method, payment method, and so on. A complicated process increases the chance that users abandon their purchase. If a user accidentally enters incorrect information at one step, some eShops require them to return to the first page and re-enter all information. Repeating this process wastes time and can make users change their mind halfway through.
A one-page checkout allows users to complete the whole payment process quickly. By placing all checkout steps on one page, users do not need to enter information page by page in a fixed order, and they can modify details freely without affecting other options. The simpler and faster the checkout process is, the higher the chance that users complete the purchase.
6. Sticky menu
A sticky menu keeps the website menu fixed at the top of the browser window while users scroll down the online store. No matter where users are on the page, they can click the eShop’s main menu at any time without returning to the top.
At this point, you may start thinking about how to use these functions in website UX design. To learn what other elements are essential for online store design, keep following our updates.
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