Online shopping allows consumers to buy the products they want anytime and anywhere. Many brands have joined the eShop market, but to make consumers choose your products, product quality alone is not enough. An eShop that provides a good shopping experience can greatly increase purchase intention.
Imagine an online store with a confusing interface and unclear instructions. How can consumers feel confident buying from it? This article introduces the website design elements needed to build a high-quality eShop.
1. User Experience (UX)
When discussing website design, UX design is often mentioned. UX design refers to the browsing and usage experience that a website provides to users.
UX design involves many elements, such as planning the website structure, functions, number of buttons, and button positions according to user browsing behaviour and habits. The better the user experience of an eShop, the more likely customers are to place an order.
2. HTTPS Encrypted Connection
With the popularity of e-commerce and electronic payments, consumers pay close attention to privacy and online transaction security. Using HTTPS encryption has become a basic requirement for earning user trust.
Since 2017, Chrome has shown “not secure” warnings when websites without HTTPS request user passwords. If this warning appears during payment or checkout on an eShop, users will hesitate, and the store’s image will be affected.
You can obtain an SSL certificate from a Certificate Authority. Users will have more confidence in an encrypted online store.
3. Search Engine Optimization
After building an online store, how can you make consumers choose your eShop among countless websites? One effective method is Search Engine Optimization, or SEO.
SEO improves a page’s ranking in search engine results, increases click-through rate and traffic, and ultimately supports sales growth. When designing the website structure, you should also consider whether it is SEO-friendly. Examples include supporting SEO rewrite URLs, allowing easy editing of meta titles and meta descriptions, and supporting structured data.
Today we introduced the first three essential design elements for an online store. More will be shared in upcoming articles, so stay tuned.
Translation supported by AI.