Customer Relationship Management (CRM) is an interactive management system that integrates and analyzes the relationship between the company and existing customers and potential customers. For example, the customer’s consumption model provides a large amount of data to assist companies to set sales, marketing and other strategies. Companies can increase profits through generate sales.
Enterprise Resource Planning (ERP) is an enterprise management system based on IT technology that provides perspectives and basic recommendations for enterprise supply chain management and resource allocation, helping companies to reduce management costs and production costs.
The ERP system manages an entire supply chain such as branch offices, factories, and distribution; the CRM system manages sales and supports marketing efforts. If you want to optimize your business more systematically, CRM and ERP systems are your inevitable choice.